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New York Times Redesign Points To Future Of Online Publishing

"It was important that we created a responsive layout that enhances the presentation of our content on larger desktops down to tablets," Warren said. Doctor said that "the flip side is that two-thirds of all the traffic still comes from desktops and laptops. So while the mobile news revolution is hugely important, the Web still brings most of the digital readers and most of the digital advertising." The new system also allows for new kinds of advertising, which is critical for The Times because digital advertising revenues have been trending downward. In the third quarter of last year, the revenues were down 3.4% versus the same quarter the prior year. Most notably, the redesign introduces fast-growing "native advertising" site internet to NYTimes.com. The Times blog url is calling these ads Paid Posts. They resemble articles written by reporters thus they are "native" but they are actually written by sponsors. Dell is the first purchaser of Paid Posts, and on Wednesday, there were several such posts on the Web site.
Full story: http://money.cnn.com/2014/01/08/technology/innovation/new-york-times-redesign/index.html

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